Healthcare IT marketing leadership
I help healthcare technology teams build brand, demand generation and pipeline that sales can actually see. I bring 15+ years of marketing leadership, 12+ of them in healthcare IT, and I'm looking for my next full-time VP or Director of Marketing role. I'm also available for fractional work.
Services
Whether I'm leading your marketing team full time or supporting it as a fractional partner, these are the areas where I add the most value.
Annual plans, positioning and budgets tied to revenue goals, with clear KPIs from day one.
An experienced outside view on your funnel, tech stack, team structure and go-to-market.
Messaging and brand refreshes that speak to TPAs, health plans and payers.
Targeted, ABM-style campaigns built to create pipeline, with attribution so you can see what worked.
Website, SEO and AEO for AI search visibility, email and HubSpot automation that runs smoothly.
Thought leadership, podcasts, case studies and sales collateral that earn trust with buyers.
Testing, funnel reporting and sales and marketing alignment so results build quarter over quarter.
LinkedIn-first programs, paid and organic, that grow executive presence and industry reach.
Who I work with
Healthcare IT has long sales cycles, layered buying committees and plenty of acronyms. I've spent more than a decade marketing to these audiences, so we can skip the learning curve and get to work.
How we work together
My goal is a full-time leadership role, and I'm also open to fractional and project work. Here are the most common starting points.
Full time
A hands-on marketing leader who joins your team for the long term, builds the function and partners closely with sales, product and customer success.
Ongoing
A part-time VP or Director of Marketing who joins your leadership team, sets direction and works alongside your people.
Project-based
A defined project with a clear finish line, built and launched together with your team.
Advisory
Regular working sessions for founders and marketing leaders who want an experienced partner to think with.
The process
We talk through your goals, your buyers, what's working and what isn't. I learn from your sales, product and customer teams.
I review your funnel, content and tech stack, then share a focused plan with priorities, budget and KPIs.
We launch the programs side by side. I stay hands-on with campaigns and reporting while supporting your team.
Regular reporting on leads, pipeline and ROI, so we keep investing in what works and adjust what doesn't.
Track record
About Susan
I started my career as a graphic designer and worked my way from marketing coordinator to VP, which means I've done most of the jobs on a marketing team myself. I'm just as comfortable shaping strategy with a leadership team as I am building a campaign in HubSpot.
My favorite work is helping growing healthcare technology companies turn good products into strong brands and steady pipeline. I bring structure and reporting, and I build real relationships with sales, product and customers along the way.
I also use AI tools like Claude, ChatGPT and Replit to move faster on content, campaigns and reporting, always with human review built in. I'm based in Lakeville, Minnesota, and work remotely with teams across the country. I'm looking for my next full-time leadership role, and I'm also open to fractional work.
Let's talk
I'm looking for my next full-time VP or Director of Marketing role in healthcare IT, and I'm also open to fractional engagements. Recruiters, hiring managers and founders are all welcome to reach out.
